Customer is a King...Conditions Applied
Is Customer Really a King? - A Few Anecdotes A) Background: “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider of our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to do so.” The quote is attributed to Gandhiji. Though, the fact is, there is no concrete evidence to prove that he had quoted this quote. (Source: http://customersthatstick.com/blog/what-is/what-is-a-customer/) But, regardless of the genuineness of the quote, the fact is, that most of the Marketing and Management textbooks have this kind of description (i.e. the customer is the king) Here, I would like to quote a few anecdotes, which, will essentially, not be in sync with the above notion. B) A few Anecodes: B.1) Show me the money! - A very senior of one of the leading nationalized banks (